
Our way
Sometimes it’s the years of experience
that we don’t want to miss!

How it all began
During a holiday in Mombasa in August 2006, the idea for Mama Africa was born. Spontaneously, a first project is initiated with private funds: a village shop as a direct source of supply. Two more businesses are founded, also supported by private funds.
Renting of the “Mama Afrika Haus” in Bamburi, Mombasa in Kenya, as a center of activities for five of the Mama Afrika projects. The “Mama Afrika Haus” will also be used to set up the “WOMEN” tailoring workshop as a support project for single mothers.
Personnel changes in the team due to the departure of co-founders Manfred Schirmack and Marion Pirschkalla. On-site support is provided by three local process facilitators. Mama Afrika is now also on the “donation list” from the Ministry of Finance.
The economic crisis in Mombasa is also hitting Mama Afrika’s projects hard. Tourism has completely collapsed and many businesses have lost their basis. At the same time, the cost of daily living has risen sharply. The local support model has collapsed. What worked well for years no longer works. The process facilitators have lost their reliability, the economic hardship makes them think more about themselves than about others. At the end of 2015, we are close to ending Mama Africa.
We have regained our courage! It turns out that thanks to modern means of communication, we can supervise the projects directly from Austria. And a woman from Ukundu also gives us courage with her unbroken will to improve her and her daughters’ lives. Intensive evaluation and reflection work leads to the new concept “Mama Africa 3.0”, a development model with 4 phases. The applications so far show that we are back on the right track.
Monika Wäg had already made a trip to Ghana in 2019 to volunteer in a school in the Volta region. With this experience, a collaboration with Mama Africa was born, which then resulted in the joint supervision of a pilot project in Ghana in 2020. In this project, a young, ambitious and well-educated woman is supported to successfully run and expand her farm. In 2021, a second and large project was taken over with the Gbekebii School of Art and Culture in the district of James-town in the capital of Ghana, in Accra, which for the time being aims to give 150 children not only a school education and food, but also a professional perspective for the future.
After three long years, the time has finally come: We can once again travel to Kenya to visit our members in person. Much has changed, yet some things remain the same: New members have joined, but natural disasters and social unrest continue to shape life on the ground. Through intensive discussions and coaching, we support our members in pursuing their goals and further developing their businesses with our assistance. On this support trip, we were also accompanied by Tina Reiter and Lukas Elsneg, who captured impressive images and videos to provide insights into our work.
Following the well-deserved retirement of Georg Brandner, one of the founding members of Mama Afrika, some necessary changes were made to the association’s board. At the beginning of the year, Monika Wäg took over the role of chairwoman, Richard Wäg assumed his new position as deputy treasurer, Philip Brandner became deputy secretary, and in September, Gundel Perschler took on the role of vice-chairwoman.
The support trip in March marks a significant step forward: in Kwale, south of Mombasa, the starting signal is given for the “Farming Excellence Center.” Together with Mama Afrika and supported by FairStyia, George is building a teaching farm for sustainable agriculture. The goal is to open up new opportunities for young people and to provide farmers with practical knowledge about sustainable farming.
At the same time, in collaboration with a Kenyan lawyer, efforts are underway to legally secure the project in the long term and establish it as a training center.
There is also a change within the board: Gundel Perschler steps down from her role as deputy chair at her own request. We sincerely thank her for her commitment and are pleased to welcome Maria Theuermann as the new deputy chair.
In addition to our online controlling course, the Online Daybook is being developed: a web app that allows revenues and expenses to be recorded directly on a mobile phone. Products and costs can be easily selected from lists, and it immediately becomes clear whether a profit or loss has been made. For our members, this is a noticeable облегчение—no more calculations on paper in the evening, but clarity in real time.
With “Mama Afrika 4.0,” the association enters a new phase of development. As part of revising the strategy through 2035, key future topics are being sharpened and realigned.
Another support trip provides valuable input for this process while also offering direct insight into the progress on the farm in Kwale.
The insights gained flow directly into the further development of the association’s work: new approaches to supporting our members are emerging, along with fresh ideas to strengthen community engagement. In this way, Mama Afrika is setting the course for an impact-oriented and sustainable future.